617.852.0247

Comprehensive Market Research and Consulting Services

Customer &
Market Insights

Quantitative and Qualitative Methods, Customer Satisfaction, Pricing, Focus Groups

Marketing Consulting & Fractional/Interim CMO

Strategic Marketing, Digital Transformation, Go-To-Market, New Product Development

Executive Coaching

Executive Coaching &
Leadership Development

Individual Coaching,
Coaching for Corporations,
Team Facilitation

Our Team

Bruce Godfrey

Bruce Godfrey

PhD, Practice Leader,
Customer and Market Insights

Bruce, a social psychologist and a former Williams College professor, has over thirty years of experience in all segments of the Customer and Market Insights business, including the client-side, advertising agency, and supplier segments.

  

Bruce Godfrey
Bruce's Bio

In his business career, Bruce led the Market Research function for four major client-side companies: Bayer AG (Alka-Seltzer, One-A-Day), General Electric Lighting, Polaroid, and Keurig (now Keurig Dr. Pepper). Additionally, Bruce was the head of Market Research at Hill Holiday, a Boston agency.

Bruce’s experience spans both qualitative and quantitative methodologies. He works closely with clients to assess their needs, and designs and implements studies that offer actionable insights.

Bruce obtained his undergraduate degree in psychology at the University of Kentucky and his PhD in psychology from the University of Connecticut.

Vicki Godfrey
Vicki Godfrey

Vicki Godfrey

Practice Leader,
Marketing and Executive Coaching

Vicki is an accomplished B2B and B2C executive and five-time CMO/Head of Marketing with experience across a wide variety of industries, including tech, healthcare, education, financial services, and nonprofits.

  

Vicki's Bio

Vicki’s experience includes leading marketing at Indigo Ag, DentaQuest (acquired by Sunlife), Avention (acquired by Dun & Bradstreet), Zipcar, and Printlife (the first consumer photobook).

As a consultant, Vicki has served as an Interim or Fractional CMO/Head of Marketing for companies in tech, education, and consumer products.

Vicki has led strategic and operational projects across a wide range of marketing disciplines, including branding, strategic marketing, customer insights, and demand generation.

As an Executive Coach, Vicki leverages her experience building and leading teams. She understands and has experienced the leadership opportunities that come with transformation. Throughout her career, Vicki has mentored and coached numerous employees, colleagues, and associates.

Vicki has her coaching certificate from the Center for Executive Coaching and is currently pursuing her Associate Certified Coach (ACC) credential with the International Coaching Federation (ICF).

Vicki obtained her International MBA from Thunderbird (The American Graduate School of International Management) and a BA, with distinction, cum laude, Phi Beta Kappa, from The University of Vermont.

About Us

At Godfrey Research and Marketing, we specialize in Customer Insights, Marketing Consulting, and Executive Coaching.

Founded in 2002, we provide actionable insights and plans that empower businesses and individuals to transform and grow.

Our extensive experience across various industries enables us to deliver tailored solutions that drive success.

logo for Godfrey Research and Marketing

Our Services

Customer & Market Insights

  • Market Research Strategy
  • Quantitative
  • Concept Testing
  • Packaging Testing
  • Brand Health Tracking
  • Customer Satisfaction
  • Pricing Testing
  • Home Use Tests
  • Purchase Path &
    Buyer Journey Analysis
  • Qualitative
  • One-on-One’s
  • Focus Groups
  • Market Insights
  • Competitive and
    Market Analysis
  • Win/Loss

Marketing Consulting

  • Fractional/Interim CMO
  • Project Consulting
  • Strategic Marketing
  • Digital Transformation
  • Go -To -Market (GTM)
    Strategies
  • Brand Strategy
  • Demand Generation
  • Global Marketing
  • Organizational Design & Optimization
  • Innovation & New Product Development

Executive Coaching

  • Individual Coaching
  • Coaching for Corporations
  • Team Facilitation

Let’s Discuss your Market Research, Marketing Consulting, or Executive Coaching Needs

Contact Us for a Free Consultation