Market Research Tailored to Your Brand
Custom Analytics for Brand Awareness and Business Growth
Concept Development & Innovation
Bruce Godfrey, PhD, is a social psychologist and a former Williams College professor, with over thirty years of experience in all segments of the market research business including: client-side, advertising agency, and supplier.
In his business career, Bruce led the Market Research function for four major client-side companies: the pharmaceutical maker Bayer Ag (Alka Seltzer, One-A-Day); General Electric Lighting; Polaroid; and Keurig.
Additionally, Bruce was the head of Market Research at Hill Holiday, a Boston agency that is part of IPG. Bruce led qualitative and quantitative research efforts at key client companies, including: CVS, Enterasys, AMD, Microsoft, Great Plains, Partners Healthcare, Harvard Vanguard, Boston College, Humana and Verizon Wireless.
Bruce gained his undergraduate degree in psychology at the University of Kentucky and his PhD in psychology from The University of Connecticut.
Vicki manages the qualitative practice for Godfrey Research and Marketing. She has over twenty-five years of marketing experience in the areas of branding, advertising and new product development.
Prior to joining Godfrey Research, Vicki was the CMO of Zipcar, the leading global car sharing business. Prior to that, Vicki led global branding for Monster.com, and she developed and managed the teen business for Polaroid, globally launching the Izone camera, the number one selling camera in the world.
In addition, Vicki led Marketing and Product Development for a start up company that launched the first Photobook in the US and Japan. Vicki has also held senior marketing and new product leadership positions with Fidelity Investments, Polaroid Corporation and GTE (Verizon) Corporation.
Vicki gained her International MBA from Thunderbird (The American Graduate School of International Management) and a BA, with distinction, cum laude, Phi Beta Kappa, from The University of Vermont.
Vicki has taught Marketing at the Gordon Institute at Tufts University since 2001 and is on the Board of Trustees of Lincoln College of New England.
What Our Market Research Clients have to Say…
Vicki is a true professional whose grasp of best practices in brand marketing, lead generation, market and product strategy, and digital/social marketing is unmatched.
Vicki is a creative, energetic ball of fire! She thinks strategically, works effectively with teams, and gets great results. Vicki is an incredibly gifted leader.
Vicki is a superstar marketer. She has enormous energy and enthusiasm, and is a shrewd strategist. It was a joy working with her and if given the chance, I would hire her back immediately!
Vicki was known throughout the Polaroid organization as a sharp, resourceful and capable marketing professional who very effectively met marketing and sales objectives.
About Godfrey Research & Marketing
We are Strategists and Pragmatists, passionately committed to helping businesses.
Through Market Research we gain customer insights.
Through Marketing we develop and execute programs that grow businesses.
Market Research Services
- Focus Groups
- Customer Interviews
- Concept Testing
- At-Home Use Tests
- Volumetric Tests
- Packing Testing
- Copy/Ad Testing
- Tracking Studies
- Customer Satisfaction
- Brand Strategy
- Brand Positioning
- Brand Architecture
- Market Plan Development/Assessment
- Marketing Mix Execution
- Agency Selection
- Advertising Development/Production
- New Product Concept Development
- Innovation Workshops